Here’s another reason why a million people leave golf every year!
Staying focused to your audience … Arron Oberholser, TV analyst for Golf Channel, discussing why Troy Merritt won the Quicken Loans National, his first PGA tour victory.
Arron, “His hands were an inch behind the ball and now they are in front of the ball.” Arron then went on for a few more minutes about the disastrous effect the hand position causes to a golf shot. All of his information is true … BUT! … one of the problems was his distracting tie as it dangled down to where he was showing the hand positions. I digress.
Over 65% of golfers are recreational golfers; these golfers do not know or understand such tiny adjustments. Nor do they see the nuance of an inch in any direction. What they hear and interpret is heard in their local pro shop by teaching pros every weekend when these golfers get to play. It’s frustrated golfers struggling with their game.
The next Saturday they go out for a game of golf, taking Arron’s tip of moving their hands forward, (because that was the reason Troy won, says Arron). Oops, oh no, this hand’s tip is not working. After tinkering for several holes, the weekend golfer gets totally frustrated and is shooting a horrible number. The following next weekend? Instead of going to play golf, the ex-golfer takes his/her money and spends it watching a baseball game or going shopping.
More lost golfers!
At the TV network, let’s stay focused to analyze at a recreational level which is 65% of the audience. Just maybe, we might stop the ‘goodbye golfer’ because who wants to feel STUPID and unskilled.